The concept for the rebranding of the Kmar milk bar features a new logo that simplifies the old design. The chef’s hat and mustache have been retained, while the neckerchief has been removed - its color, however, served as inspiration for the new color palette. The typography has been completely updated, with the main "KMAR" text redesigned and "BAR MLECZNY" replaced with a sans-serif typeface. The goal is to modernize the visual identity of this well-known milk bar in Żabianka, Gdańsk, which is fondly associated with childhood memories.